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Our Story

Born and raised in Venezuela, she started to create bracelets and necklaces with her sister at the age of 5. They used to play tennis Monday to Friday, but on rainy days, her mom took them to the craft shop and made them choose beads and charms so they could spend the rainy afternoons playing to be jewellery designers.

12 years later, what started as a game became a reality. Ani and her sister started a small business called Kattai, a handmade jewellery brand based in Valencia. It quickly turned from being a hobby to their first job, and what began as a jewellery-only business branched into clothes. After a couple of years, they both decided to pursue separate personal projects, and Kattai ended.

Ani's dream of launching her own brand stayed, and a couple of years later, in the Fall of 2022, she founded APS in London, UK. At APS, all the designs are inspired by the beautiful beaches back home and the endless summers she experienced growing up in Venezuela. For that reason, the soul of APS is a Latin, funny, and happy girl. One who loves to spend her days at the Caribbean beaches, wearing colorful necklaces with freshwater pearls and stacking an infinity of bracelets with tiny freshwater pearls and evil eyes.
Portrait of Ani Pereira, founder of APS
Sunset at Juan Griego beach in Venezuela

Latin at soul, Venezuelan at heart

"Every time I start my design process, I close my eyes and try to travel mentally to this place. I just imagine being there with my family, watching the sunset at Juan Griego beach. With salty hair and realizing that now my jewelry is going to be with me even longer because of the tan lines left after wearing necklaces all day at the beach. Don’t blame me if I use too much turquoise, every shade of pink and orange. This landscape is my paradise."

- Ani

Our Core Values

Dedication to Customers

At APS, we are fully dedicated to providing the best possible experience for our customers. That's why we go above and beyond to ensure that each and every one of our customers feels heard, understood, and valued.

Become More Than a Brand

We are dedicated to building long-lasting relationships and being more than just a brand. We work to create meaningful connections with our customers and provide an unparalleled level of service.

Be Humble and Treat Others as You Want Them to Treat You

We believe in the value of humility and treating others with respect and kindness. We work to lead by example and treat our customers and employees the way we would want to be treated. This approach helps build strong relationships with our community and make the world a better place.
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